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Resize
Photographs straight from a camera are several times larger than any web page needs, and they are the single most common reason a page feels slow. The fix is unglamorous: size the image to the space it actually occupies, and encode it as WebP. This tool does both against a budget for each kind of slot, and unlike the other pages here the numbers are ours rather than a platform's - they follow from how browsers and screens work.
This tool accepts JPG, PNG, WebP, GIF, BMP and AVIF files. Everything is decoded by your own browser, so the formats available depend on what your browser can open - which for HEIC in particular varies between Safari and other browsers.
Because every browser in current use decodes it, and it is meaningfully smaller than JPEG at the same visual quality - typically a quarter to a third less for a photograph. That saving is free: the reader sees the same picture and the page loads sooner. The one reason to stay on JPEG is a workflow downstream that cannot read WebP, which is now rare.
Rarely more than about 1200 pixels. A text column is seldom wider than that even on a large monitor, and the browser simply downscales anything bigger while still having downloaded every byte. The exception is a full-bleed hero, which spans the whole viewport and justifies going up to around 1920.
They matter less than the arithmetic suggests, because a phone's layout width is small: a full-width image on a typical phone occupies around 400 CSS pixels, so even at three times density it needs about 1200 real pixels - the same figure as a desktop column. Serving several sizes with a srcset is the thorough answer, and one well-chosen size is a large improvement over an unresized original.
No. They are working figures for a page that should feel fast, and the page labels them that way. Nobody publishes a limit for an image on your own site; what exists is the consequence - every extra 100 KB is time your reader spends waiting, especially on a phone connection.
For a handful, yes, because you get to choose the crop. For a whole gallery, use the bulk resizer instead: it applies one setting across up to a hundred files and gives you a ZIP. This page is the right one when the image matters enough to look at individually.
Looking for something else? Browse all ImageUtility tools.