Prepare a product image for an online store

Around 2000 by 2000 is the common default: square, and large enough that a storefront's zoom has something to show. Catalogue tiles - the smaller squares in a listing grid - are usually served around 800 by 800. Both of those are conventions rather than requirements, and any store that publishes its own numbers is the authority on its own pages.

Because a listing grid puts every product in the same box, and an image that is not square is either letterboxed with padding or cropped by the platform to fit. Squaring it yourself means you choose what the crop keeps. If your product is much taller than it is wide, consider padding it onto a square canvas with the border tool first rather than letting a centre crop take the top and bottom off it.

Many marketplaces expect it, and some require it - which is exactly the kind of rule that varies by platform and by category, so check yours. If you need a white background from a photo taken on a coloured one, the background remover can cut the product out and the border tool can put it on a white square, both on this site. The background removal is the one operation here that sends your image to an external service, and it asks first.

Small enough that a listing page with twenty of them still loads quickly. A few hundred kilobytes per image is a reasonable working target and is what this page aims at, but it is a judgement about page speed rather than a rule anyone imposes. If your storefront states a maximum, that number wins.

Yes, and that is the normal case for a product shoot. Every image is cropped, resized and compressed on your device and comes back as a ZIP. Your photos are never uploaded, so a catalogue of unreleased products does not pass through anyone else's server on the way to your store.